
From Gatekeeper to Growth Hacker: Why Recruiters Need to Think Like Marketers
There was a time, perhaps twenty years ago, when a recruiter held all the cards. You were the gatekeeper of the career castle. If
Thoughts about Recruitment, HR Management & Best Practices

There was a time, perhaps twenty years ago, when a recruiter held all the cards. You were the gatekeeper of the career castle. If

There is a specific kind of anxiety that comes with posting a job opening on a major board. You hit “Publish,” and for the first

You know the feeling. You open an email, and there it is: the visually perfect resume. It’s a masterpiece of graphic design. It has two

Your careers page is more than a job board. It’s the front door of your hiring process—the first impression many candidates get of your company.

Every recruiter knows the scenario. You spend time sourcing, reviewing, and reaching out. You line up the interview, send the details, and confirm the slot.

Every few months, someone declares the resume obsolete. LinkedIn profiles, personal websites, skills-first hiring, even TikTok video pitches—supposedly, we’ve outgrown the resume. But walk into

Picture this: a recruiter opens yet another candidate resume. The content is solid, but the formatting is a mess: misaligned dates, broken bullet points, inconsistent

Hiring teams love to talk about numbers. “We got 300 applications in the first week.” “We’ve already filled a folder with resumes.” On the surface,

In recruiting, speed isn’t just helpful—it’s everything. Top candidates don’t wait around. They move forward with the recruiter or company that acts first, and the