There is nothing stopping the growth of mobile recruiting. This trend is growing at an all-time high, forcing both companies and candidates alike to take notice of what is happening around them.
In a blog post published last month, we discussed the many ways companies are adjusting their hiring plan to benefit from mobile recruiting. Five key strategies being employed include:
- Mobile friendly website and career portal.
- Fewer clicks for access to information.
- Take advantage of automated messages.
- Hiring without the requirement of a resume.
- Sticking with your mobile strategy through thick and thin.
Companies that have a mobile recruiting strategy in place are better off than those that continue to ignore this, hoping that it goes away. This is not going to happen any time soon. The mobile revolution is here to stay. Did you know that free recruiting software could free up hours of your day? Click here to start using Recruiteze without an obligation.
Candidates Enjoy the Mobile Experience
As an employer, you may not like anything about mobile recruiting. If you feel this way, it’s probably because you have avoided this in the past.
But forget about the past. Now is the time to look towards the future. Now is the time to do what’s best for your company and the talent you want to attract.
IBM Analytics has dug into the finer details associated with mobile recruiting, noting that attracting talented job candidates is one of the top HR challenges over the next 10 years.
Companies that adapt to the times will find themselves in position to not only attract the top talent, but to bring these people into their organization without delay.
Conversely, those who continue to focus on the past could be faced with increasing trouble as each year goes by.
A Detailed Analysis
The IBM Analytics team created a whitepaper to breakdown the benefits of mobile recruiting. To ensure the highest quality information, the analysis focuses on “a sample of over 16,000 workers from the WorkTrends survey, administered by the IBM Smarter Workforce Institute in 2015 to workers in 23 countries, in a cross-section of industries, thousands of different organizations and all major job families.”
In other words, the information provided in the report can be considered accurate.
Let’s start out by reviewing the data among those who have used mobile devices in a current or past job search. These people are more likely than other employees to do the following:
- View companies with mobile recruiting as more attractive.
- Use a mobile device when searching for a new job at the present time.
- Use a mobile device in the future when seeking a new job.
- Take advantage of the many features offered by a mobile recruiting strategy, such as receiving job information via text message.
- Be concerned about data security.
These numbers alone show that those who have taken advantage of mobile recruiting in the past have a different outlook than those who are not familiar with the process.
Be More Appealing to Candidates
Let’s face it: competition for top talent is fierce. Even if you have a lot to offer, such as high pay and great benefits, it is never easy to find the best workers. To do this, you need to take the right approach. And in today’s day and age, this means using mobile recruiting to your advantage.
It may still be hard for some people to believe, but organizations that offer mobile recruiting are more appealing to job candidates.
There is more to mobile recruiting than the ability to reach top talent. It also puts you out in front in terms of being more attractive to job seekers.
Here is a brief excerpt shared in the IBM whitepaper:
“Our analyses reveal that high-potential employees report greater attraction to organizations that use mobile to hire. Among those who have used mobile devices in their past or current job searches, nearly 70 percent of high potentials say organizations that use mobile to hire are more attractive, while just over half of other employees (51 percent) agree. Previous studies indicate that the more attractive the organization the more likely job candidates will accept their job offers. It would therefore be fair to assume that organizations offering mobile recruitment are more likely to be successful in obtaining top talent.”
What do you think about these data points? It’s worth noting again that approximately 70 percent of high potential candidates say that companies using mobile to hire are more attractive.
Do you want your company to be attractive to this 70 percent? Or are you comfortable with the idea of finding talent from the remaining 30 percent of job candidates?
Suggestions from Mounds of Data
By now, you should have a better understanding of the benefits associated with mobile recruiting. If this isn’t enough to push you in this direction, you may never find it necessary to make a change.
For those who want to take advantage of mobile recruiting, it’s important to implement a plan for doing so.
The IBM whitepaper shows that a mobile job search is extremely popular (and important) in today’s day and age, especially among high potential employees.
Here is something else to consider:
“Organizations offering mobile recruiting are seen as more attractive particularly among high potentials, and high potentials are more likely to use mobile devices for job search in the future. Furthermore, high potentials are more likely to prefer multiple channels of communication, including text and social media. In view of this, organizations looking for top talent would be well advised to advance their mobile recruiting capabilities.”
With all that in mind, it’s time to put your strategy to the test. IBM suggests the following tips when using mobile recruiting to attract top candidates:
- Use mobile recruiting to build a relationship. For example, you can use a candidate relationship management tool that is optimized for use on smartphones and tablets. This gives you the opportunity to nurture talent from the start, keeping applicants engaged until they apply for a job, are hired, or a position that suits them becomes available.
- Provide a personalized experience. Personalization is a big deal to many job seekers. The traditional approach does not allow for much personalization, thus leading to all candidates being treated the same.
With a mobile strategy, you can use available search data to target job seekers with openings that best suit their experience and knowledge. Did you know that our recruiting software is fully mobile ready? At the bottom of the post we’ll tell you how you use it for free!
- Streamlined job application process. How does your hiring process flow from beginning to end? Are there breaks in the process that cause trouble along the way?
Mobile recruiting helps improve efficiency, as you can “measure and monitor
talent acquisition web traffic to gain insight to improve candidate engagement and experience; and, ultimately, your recruitment effectiveness.”
As a hiring company, data security should be important to you. You don’t want to do anything that could jeopardize your reputation.
If for any reason a job applicant believes their personal information is at risk, it is possible he or she could drop out of consideration. This is something that is important to people in today’s world.
To avoid this potential problem, you should consider your many options for strengthening data security in mobile recruiting. Even more important, make sure it is clear to all job applicants that their data is safe. This could be the difference between attracting top talent and scaring candidates away.
Have you Answered these Questions?
It’s not enough to understand the benefits of mobile recruiting. It’s only enough once you have implemented a strategy and are using it to attract the best talent.
For those companies working towards mobile success, here are some key questions to address in the near future:
- What type of mobile recruiting (if any) have you conducted in the past?
- What has held you back from using mobile recruiting in the past?
- What changes can you make to your past plan to feel better about your mobile strategy in the future?
- What type of feedback have you received from applicants regarding your mobile strategy or lack thereof.?
- Are you familiar with what other companies in your space are doing in terms of mobile recruiting?
The answers to these basic questions will change the way you look at mobile recruiting as a whole, as well as how it fits in with what you are trying to accomplish.
The numbers don’t lie. Thank to this IBM whitepaper, it’s easy to see that mobile recruiting will have a big place in the years to come.
Companies that use mobile recruiting will attract top talent. Those who don’t may continue to struggle.
Do you have any experience with mobile recruiting? What type of success have you had? Where has your strategy fallen short?
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