According to Smart Insights, “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).”
While there is no way of knowing for sure how many people are using a mobile device to search and apply for jobs online, it goes without saying that a larger audience than ever is taking this approach.
As a recruiter, HR professional, or company owner, you cannot ignore the power of mobile recruiting. If you continue to put this off, you will soon find that your pool of applicants is much smaller. You may also find that you have been passed up by the competition.
If you have yet to implement a mobile recruiting strategy, 2016 should be the year you make a change for the better. It may not be easy to change your approach. In fact, it could cost you plenty of time and a bit of money. Even so, you will be in a much better position once everything is said and done.
Five Steps to an Efficient Strategy
Does this sound familiar: you understand the importance of mobile recruiting, but are unable to implement a strategy because you don’t know where to start. This can be frustrating. It can also be a problem that is easy to overcome.
If you are starting from scratch (and even if you have a basic strategy in place), these five tips will point you in the right direction:
1. Mobile Friendly Website and Career Portal
It all starts here. If you don’t have a mobile friendly website, recruiting software, and career portal, you should stop thinking about everything else and get moving on this important task.
Without this, job candidates using a mobile device are unable to efficiently access your website and career portal.
Making this change will attract more applicants, while also allowing you to share tons of great content with your audience. Does it get any better than that?
2. Fewer Clicks is Always Better
How much work does it take to apply for a job? Remember this one point: fewer clicks are always better.
If a person can click twice to apply for a job it is better than making them click 10 times. The more work somebody has to put in, the less chance there is that they will follow through.
As you design your mobile friendly websites and career portals, keep this point in mind by incorporating top line recruiting software, like Recruiteze. A streamlined process is a must.
3. Take Advantage of Automated Messages
You will have the opportunity to personally communicate with qualified candidates in the future.
But during the early stage of the recruiting process, it is best to take full advantage of automated messages.
Here are some ideas:
- Send an automated email once a person applies for a position.
- Send an automated email if a person leaves a job application before completing all the required information.
- Send an automated email or text message notifying the applicant that they have been selected for the next step of the hiring process.
The key word here is “automated.” This means you can remove yourself from the process, thus saving time, money, and other resources.
Here is an example of an automated email message that can be sent after a person applies for an opening:
“Thank you for your interest in our sales manager position. Your application has been received and we are currently reviewing the information provided. We will be in touch within five business days to let you know where the process stands.”
By sending this message, you are showing each applicant great respect. Not to mention the fact that it cuts down on follow-up emails and phone calls.
4. A Resume isn’t a Must
There used to be a time when every job submission required a resume. With mobile recruiting, this is not necessarily the case.
While some companies require applicants to upload a resume, others ask that they complete a profile. This is more or less the same thing, as it asks for information such as: contact details, work history, and education. The primary difference is the way the information is transmitted to the company. It is much easier to digest than a traditional cover letter and resume.
Tip: if you still want to review a person’s resume before moving forward, you can always request this once you make a short list of qualified candidates.
5. Don’t Deviate from Your Mobile Strategy
If mobile recruiting is what you want, mobile recruiting is what you should stick with. Don’t get away from your plan. Instead, continue to tweak it, day in and day out, until it is exactly what you want.
It can be confusing to go all in with mobile recruiting, just to back out at the last second. Not only does this make things more challenging for the hiring company, but applicants may be confused as well.
Final Thoughts on Mobile Recruiting Software
You can create a killer mobile recruiting strategy if you follow the five points of advice detailed above. It may take some time to become familiar with the process. You may even make some mistakes along the way. But in the end, once you have a system that instills confidence, you will feel good about where things stand.
We’ll leave you with this: the Pew Research Center says that nearly two-thirds of all Americans are now smartphone owners. With this number increasing by the year, it only makes sense to invest more time and money in your mobile recruiting strategy.
Our Free Recruiting Software is Fully Mobile Ready! Use Recruiteze Now!
Are you interested in reducing the time it takes to format all the submitted resumes for your job openings? Then you should try Recruiteze today! Recruiteze is industry’s best free recruiting software that helps you reduce the hassle and time consuming processes staffing agencies and hiring managers have to deal with when filling open positions. This packages comes fully mobile ready and will give you many recruiting advantages.
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