Modern recruitment requires nurturing prospective candidates even while not actively recruiting.
Without using tools like Recruitment CRM, it will be hard to maintain and keep track of communications.
In this post, you will learn about what a Recruitment CRM is and some of the best tools available in the market.
What is Recruitment CRM?
The traditional definition as per Wikipedia is:
According to Wikipedia:
“Customer relationship management is the process of managing interactions with existing as well as past and potential customers. It is one of many different approaches that allow a company to manage and analyze its interactions with its past, current, and potential customers.”
As recruitment evolved, the need arose for engaging with candidates in the same manner.
The main actors in the recruitment process are HR professionals, recruiters, clients, hiring managers, and candidates.
The difference between a good company and a great company is the employees.
To hire great employees, you need good software that helps you with this process.
“Candidate relationship management software allows you to store, organize, sort, and manage your candidate data. It also allows you to maintain communication to build and nurture the relationship for future positions.“
A modern recruitment CRM is both an applicant tracking system and candidate relationship management software, which allows you to perform the traditional recruitment functions like posting and publishing jobs, processing applications, maintaining notes, and communications.
It also offers enhanced CRM features to build and maintain relationships with candidates, clients, prospects, and vendors.
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Why use a Candidate Relationship Management tool?
A candidate relationship management tool offers several features that help you hire great employees.
Here are some benefits that will help increase your recruitment efficiency, which can boost your hiring metrics.
Modern recruitment CRM will support automated communications with candidates.
Some of the automation can be sending out a personalized acknowledgment email when a candidate applies for a job, and such personalized communication can be used during various stages of recruitment.
With recruitment CRM, you can create email templates, which allow you to send out personalized messages far quicker than usual.
Due to lack of time, most recruiters are not able to keep the candidates in the loop.
Recruitment CRM has built-in features that make it easy to send out personalized emails and text messages.
A modern recruiter also needs to be a marketer since finding great employees requires proactive marketing efforts.
A recruitment CRM has features that allow you to post and broadcast your job to your career page, numerous job boards, and various social media channels.
Recruitment marketing also enhances your brand among prospective applicants, which will improve your ability to hire great employees.
Recruitment CRM software also offers bulk emailing capabilities, which is very useful to send out notifications for a group of contacts or candidates.
You can use the bulk emailing feature to send out newsletters, announce new positions, notify applicants if a job is closed.
The bulk email will allow you to keep in touch with your candidates in the database, which will enable you to nurture future talent.
Recruitment CRM allows you to create and schedule tasks for the future.
Tasks allow you to create reminders that will enable you to stay in touch with the candidates and contacts.
By creating tasks, you will not forget things to do in the future. You can also create tasks for some other team member to perform.
Tasks allow you to organize your schedule and manage your relationships effectively.
Recruitment CRM holds the up-to-date candidate information, including resume, notes, documents, email, and communication history, in one place.
Having all the information allows all the team members to work in concert and offer a consistent message.
If a candidate hears multiple messages from different recruiters from the same organization, they will quickly lose trust with the company.
Candidate experience is how the candidate perceives the company from the various touchpoints during the hiring process.
The first place a candidate experiences a company is the job description. Writing a detailed job description that provides a good overview of the company, team, job duties, skills required, education, and benefits shows that you are interested in hiring the right candidate.
Candidates then try to learn more about the company through the career page, showing only active jobs, and having a mobile-friendly application process greatly enhances the candidate experience.
Effective communication is the key to a great candidate experience. A good recruitment CRM software can help maintain effective communication with the candidate through the various stages of the hiring process.
6 Best Candidate Relationship Management tools on the market
Recruiteze is a simple ultra-modern recruitment CRM and application tracking software. Recruiteze allows you to customize a branded career portal.
Allows you to broadcast your jobs to numerous job boards, including Indeed, ZipRecruiter, Google Jobs, Facebook Jobs, and Glassdoor.
With Recruiteze, you can create customized workflows to manage your applicants easily.
Recruiteze also offers several features to streamline your communications, task management, like email templates and bulk emailing.
Recruiteze is suitable for both recruitment agencies as well as corporate recruitment.
Recruiteze is rated 5 stars on Capterra for customer service and ease of use. Recruiteze is affordable, starting at $24.95 per month.
RecruitCRM is a recruitment CRM, and ATS meant explicitly for recruitment agencies, head hunters, and executive search firms.
With RecruitCRM, you can source directly from LinkedIn, visualize your candidate pipeline, and also allows candidates to update their profiles.
RecruitCRM also allows you to send and track emails, visualize potential revenue, and submit candidates and get client feedback.
RecruitCRM has a rating of 4.9 stars for ease of use and 5 stars for customer service on Capterra.
RecruitCRM starts at $69 per user/per month.
Recruiterflow is a recruitment CRM and ATS designed to keep the outbound recruiter and source in mind.
Recruiterflow allows you to create talent pools to regularly engage or just create stay in touch campaigns to nurture your talent.
Apart from this, it also comes with applicant tracking features like scheduling, posting jobs, creating beautiful careers pages, interview scorecards, internal collaboration, and robust reporting.
Recruiterflow is ideally suitable for staffing or recruitment agencies.
Recruiterflow is rated 4.8 stars on Capterra for ease of use and customer service.
Recruiterflow starts at $69 per user/per month.
Beamery is a recruitment CRM that helps to attract passive candidates to a job position.
Beamery allows companies to manage their whole sourcing on a single platform.
Using Beamery, recruiters can source candidates directly from web-pages, social media, as well as import existing sourcing lists.
Beamery’s talent pool builder also gives recruiters the tools to build segmented and prioritized pipelines for open and future roles and keep them updated.
Beamery is rated 4.4 stars for ease of use and 5 stars for customer service on Capterra.
Beamery does not list the price on the website.
Yello is a recruitment CRM built specifically for high-volume recruiting. By design, Yello can help recruiters engage, screen, and advance candidates at scale.
The CRM has external job sourcing features that allow recruiters to find talent and import candidates by automatically searching job boards.
Yello is integrated with LinkedIn, allowing you to source candidates directly from LinkedIn.
It also automatically pre-screens and filters candidates to allow you to manage the large pool of applicants.
Yello is rated 3.3 stars for ease of use and 3.2 stars for customer service on Capterra.
Yello does not list the price on the website since it has to be customized based on the client’s needs.
Crelate is flexible software for staffing and recruitment agencies.
With Crelate you can broadcast your jobs to multiple job boards and social media channels.
You can easily manage your candidates by dragging and dropping through the hiring pipeline.
It also allows you to customize your recruiting and hiring pipeline.
Crelate has email and calendar integration with Gmail, allowing you to send and track emails. Schedule interviews from within your workflow.
Crelate is rated 4.5 for ease of use and 4.7 for customer service on Capterra.
Crelate starts at $65 per user/per month.
Hopefully, you were able to learn more about Recruitment CRM.
We also discussed the benefits of using a Recruitment CRM, and how you can use it to nurture your hiring pipeline.
We also discussed some of the top-rated recruitment CRM in the market to review some of the solutions available.
If you are looking for a recruitment CRM, Recruiteze offers the ability to manage your job portal, job distribution to various job boards, and social media channels.
Recruiteze also allows you to create and manage tasks, process your applications through customizable workflows, and build your candidate database.
Recruiteze has features like email templates, email integration, and bulk emailing to maintain communication with your candidates to nurture them for future jobs.
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