Many businesses are using social media to recruit for open positions. While you’ve probably heard of this social recruiting, it might not be something you’re implementing, just yet. However, there are great advantages to using Instagram for your hiring needs.
As job seekers work to find a new career, they’re not only searching for new opportunities but also finding a company that suits their personality and lifestyle.
That’s where social media comes into play with recruiting efforts. Prospective applicants can see the company’s brand. They’re able to read a story via Instagram photos and know that the place they’re applying to is a good fit.
In turn, companies are also able to use Instagram to see potential candidates’ lives, as well.
Below, you’ll find several tips that will help you incorporate Instagram recruiting into your overall hiring process. These ideas will help you use the site to your advantage!
The most suitable industries for Instagram recruitment
Instagram recruitment can be particularly effective for industries where visual content plays a significant role and where the target audience is active on the platform. Some of these industries include:
- Creative industries: Instagram is an excellent platform for recruiting talent in fields such as graphic design, photography, videography, fashion, and advertising. Professionals in these industries often showcase their portfolios and projects on Instagram, making it easier for recruiters to find and evaluate their work.
- Technology and startups: Many tech companies and startups have a strong presence on Instagram to showcase their company culture, innovations, and team dynamics. Instagram can be a valuable tool to attract young, tech-savvy talent interested in working in dynamic and innovative environments.
- Hospitality and tourism: Instagram is widely used by hotels, restaurants, bars, and travel companies to showcase their services, locations, and experiences. Recruiting on Instagram for these industries can help attract candidates passionate about travel, food, and customer service.
- Health and fitness: Professionals in the health and fitness industry, including personal trainers, nutritionists, and yoga instructors, often use Instagram to share their expertise, workouts, and healthy lifestyle tips. Instagram can be a great platform to find and connect with candidates passionate about wellness and fitness.
- Beauty and cosmetics: Instagram is a popular platform for beauty professionals, makeup artists, hairstylists, and skincare specialists to showcase their skills and creativity. Recruiters can use Instagram to find talent in this industry and evaluate their work through their portfolios and content.
Event management and entertainment: Instagram is widely used by event planners, musicians, performers, and other entertainment professionals to promote their work and connect with their audience. Recruiters can use Instagram to identify talent in these industries and evaluate their skills and creativity.
While Instagram recruitment can be particularly effective for these industries, it’s essential to remember that the platform can still be used to find talent in other sectors as well. The key is to adapt your recruitment strategy to the specific industry and audience you’re targeting.
Step #0: Competitor and industry research
Conducting competitor and industry research helps you to identify potential candidates, stay updated on industry trends, and gather ideas for your own recruitment efforts.
Here’s the most effective step-by-step guide to help you with competitor and industry research on Instagram:
- Identify your competitors and key industry players: Start by making a list of rival companies, industry associations, thought leaders, or influencers in your field.
- Search and follow relevant accounts: Use Instagram’s search feature to find the accounts of the companies and individuals you’ve listed. Follow these accounts to stay updated on their activities and the content they share.
- Analyze their content: Review the content shared by these accounts to understand the type of posts that generate the most engagement (likes, comments, and shares). Pay attention to the hashtags they use, the visual styles they employ, and the tone of their captions. This can give you insights into best practices for your own recruitment efforts and help you create more engaging content.
- Monitor engagement: Observe how users interact with their content. Take note of users who frequently engage (like, comment, or share), as these individuals may be passionate about the industry and could be potential candidates for your organization.
- Explore industry-related hashtags: Identify popular hashtags related to your industry or specific job roles, and use them to discover content from professionals in your field. For example, if you’re in the marketing industry, you cou