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Social Media Recruitment Strategies [In-depth Guide]

Social media recruitment strategies

Social media recruitment strategies are something many recruiters have been talking about and using during the past decade.

However, whether you are doing right and how to do it correctly is a daunting question that haunts many recruiters at night. For that reason, we have written this guide to explain to you how to create an excellent social media recruitment strategy that works.

In this guide on social recruitment we will help you:

  1. Determine where you are right now with your social strategies
  2. Do candidate and market research
  3. Define the goal of your strategy
  4. Create a strategy
  5. Choose the right social media platform for your use case
  6. Discuss best social media recruitment strategies you should use in 2021
  7. Analyze a famous social media recruitment case study
  8. Discuss how modern technology can help you in your social media recruitment strategies.

If you haven’t, make sure to read our previous post on Social Recruiting.

Determine where you are

Before you start thinking about creating a new social media recruitment strategy, you should determine where you are in terms of positioning and social media presence.

To make this step easier, ask yourself the following questions:

  • Which social media channels do you use currently?
  • How frequently do you post? Depending on a social media channel, you may be posting too often or not frequently enough. We will discuss the optimal frequency for each of the most popular channels later on.
  • Is your company’s tone of communication and message consistent across the channels?
  • How diverse is the content you publish? For example, do you just publish job openings, or do you also publish entertaining and educational content?
  • Did you have a content plan in the past, and did you follow it, or did you just post content whenever you felt like it?
  • Do you have well setup analytics to follow the performance of your social content, or do you struggle to determine if it is having any impact on the company’s goals?
  • Have you worked on recruiting strategies with the marketing and PR team in the past or no?

Suppose you use just one or two social media channels, post just once a week, or every time you have to announce a new job opening, the communication isn’t aligned across the channels, and you don’t have a specific strategy and goals. In that case, there is a vast space for improvement.

However, don’t be scared since we will walk you through everything you need to know to create and establish good social media recruitment strategies.

Research

Research is the most crucial part of every good strategy. In this case, the areas you need to research are:

  1. Your target candidates
  2. Market research
  3. Social media research

Target audience research

You need to understand your target audience well, meaning your ideal candidates.

Here are things you need to know:

  1. How does your ideal candidate look like? What are their skills, experience, lifestyles?
  2. What do they do in their free time?
  3. Which social media channels do they use the most and why?
  4. What is their location?

By answering these questions, you can create different segments of your target audience. This process is called segmentation. Here are examples of different segments for different roles:

  1. Segment 1: Product designer intern: product designers that have just finished their bachelor’s degree and are looking for their first job or product designers with less than a year of experience. Their location doesn’t matter as long as they are proficient in English. The age gap is 22-27. They probably spend time on digital platforms like Behance, Facebook groups for product designers, Instagram, Tumblr, LinkedIn. Still, they can be on Pinterest as well, depending on the type of product.
  2. Segment 2: Senior video game developer: has probably at least 5 to 7 years of solid experience. It has to be located in the US, San Francisco bay area. Probably spends time on Reddit, LinkedIn, Facebook, Twitter, Stack Overflow, and YouTube.

Notice how neither of these two segments uses only one social media channel? And how some of these would never cross your mind? This is why research is essential!

Also, keep in mind that these segments are just for an example, and your segments need to be specific and tangible. You don’t necessarily need to make them, but sometimes you will notice that you have a few ideal types of employees.

If, on the other hand, you don’t care about anything specific or personal, just their skill, then you just need to find out where these people hang around in digital space.

Market Research

This is an important one, again.

Market research will help you understand where you stand compared to your direct and indirect competitors. Basically, you will be doing some type of competitor res