Ah, so what’s about all that buzz around social recruiting? Let’s consider the following situation.
Mr. X quits the post of a senior executive in the production department.
The hunt for the new employee starts immediately. Did you realize the costs of hiring a new employee? Did the organization suffer from a loss in productivity of work and maybe a significant work loss that irked the clients and resulted in missed deadlines?
Did you feel the brunt of training a new employee and getting the employee acquainted with the new system and working style?
Mr. Y was finally hired but was an absolute misfit and had to be soon replaced.
The vicious circle of hiring, recruiting, and employee orientation starts yet again!
Now can you imagine this vicious circle being repeated every now and then for various posts? Then multiply the horror if different positions were vacant. What was the solution?
How could the hiring personnel focus on more concrete work and productivity? Technology gave rise to a new invention to fight the trauma. What emerged, as a result, is called social recruiting.
What is social recruiting?
Social recruiting or social media recruiting is the process of recruiting candidates through social media platforms, like LinkedIn, Facebook, Instagram, now even TikTok, and others.
Social recruiting is often referred to as social media recruitment, social recruitment, social hiring, and similar.
The data on social recruiting highlights its ever-burgeoning relevance in the field of hiring. According to the SHRM survey, the usage of social hiring tools has been quick in fast-paced companies.
Social media recruiting has seen a rise of 54% in the last few years. In 2011, only 56% of companies were hiring based on social media, whereas the proportion has now risen to a startling 84%.
This is no surprise since everyone nowadays is on social media, and 22.6% of users have reported that they visit social platforms for work-related networking or work-related research.
Now social recruiting has spread from the big four, Facebook, LinkedIn, Twitter, and Instagram, to all kinds of online forums and communities where the ideal employees could be found. Slack groups and Discord channels are only some of them, including Quora, TikTok, Medium, and Tumblr, depending on the type of talent you are searching for.
Why are traditional recruiting strategies becoming irrelevant?
The answer to this question is plain and simple. Because people’s behavior has changed tremendously. People have started using digital channels for everything, from looking up the news and ordering food to finding their soulmate and ideal job.
The idea of this would be bizarre in the 90s or even the beginning od 2000s, but today it is ingrained in our culture and society.
People don’t look for jobs in newspapers anymore, and most of them, especially younger generations, don’t look at the old boomer-ish job posting websites. Instead, they search for jobs inside their communities and the media they use daily.
This is why social recruiting is on the rise and so popular and effective nowadays.
Social hiring backed up by statistics
Let’s look at some social media statistics to back up our claims why you should start using social recruiting:
- Almost half of the world’s population uses social media, 3.8 billion to be precise.
- 91% of those users are accessing social media through mob