What is Sustainability Recruitment And Why Does it Matter?

What is Sustainability Recruitment And Why Does it Matter?

Have you ever heard of sustainability recruitment?

If not, now you have, because it’s a powerful tool for competing with businesses today. The most successful companies are adopting new techniques, ones that sustainability recruitment targets.

If you don’t want to get left behind, then this article is made for you. Here we will go over:

  1. What is sustainability?
  2. And what is sustainability recruitment?
  3. Sustainable networking.
  4. What happens after hiring.
  5. Sustainability recruitment advertising.
  6. Why is sustainability recruitment so important?
  7. Top 5 sustainability agencies
  8. Technology solutions in sustainability recruitment.

Read on to learn more.

What is Sustainability?

What is Sustainability?

We’ll start by making sure you grasp the often confusing concept of sustainability. In general, sustainability is the state where a process can continue indefinitely, either maintaining or improving.

You may wonder why this is an issue, thinking that any business making profits is sustaining itself. That kind of thinking has been the dominant view until fairly recently, and it has let companies stagnate in ridiculously wasteful and costly practices.

While a business may be making a profit, it might also be costing a lot of money.

Their goals may not be achieved as they’d hope. They may drain their resources to the point that there are no more resources, or the resources become too costly.

The business may also be getting a negative reputation for harming the community. And it simply doesn’t make sense to cost yourself money because of waste and inefficiency.

Sustainability in business refers to optimizing practices and policies so they will be most efficient.

These practices might span hiring, materials use, energy use, productivity, or any function in the business that impacts cost.

Many businesses care about sustainability because their owners are concerned about the business’ impact on the environment or because their customers are concerned.

Most businesses today care about sustainability because of its relevance to costs and competition. A non-sustainable company will not be able to compete with a comparable sustainable business.

No matter the motivation, sustainability concepts, and strategies mix business sustainability and environmental sustainability because the two can’t really be separated. If waste and inefficiency are impacting the planet, it is also affecting your business.

And if you want to curb costs, you’ll need to curb this waste as well as any other.

What is sustainability recruitment?

What is sustainability recruitment?

Sustainability recruitment is a strategy of hiring with sustainability in mind.

Sustainability recruiters concern themselves with building networks of sustainable companies and candidates, utilizing techniques to create the most lasting and productive hire, building an employer brand centering on sustainability, and helping businesses plan their sustainability goals.

Sustainable network(ing)

Sustainable network(ing)

Sustainable recruiters build a network of sustainability professionals working around the globe in all sectors.

They can connect you to any type of employee you need for your sustainability goals. Whether that employee specializes in climate change management strategies or efficiency audits, whether they’ll be working for a nonprofit or a government agency, or whether they will be working in the office or remotely.

Webuild Staffing are sustainability recruiters, and they have the following to say about themselves:

Webuild Staffing specializes in the recruitment of climate change and sustainability professionals for commercial, consulting, governmental and non-profit organizations around the world.

They recruit executive, management, technical, and entry-level professionals that develop carbon market assessments, climate change management strategies, greenhouse gas policies, audits, and energy efficiency studies — providing their clients the ability to reach exceptionally talented climate change and sustainability professionals in a very rapid manner.

Their candidate pool is vast and reach is worldwide, targeting individuals working on and performing high-level studies, scientific research, audits, and formulating business development and organizational growth strategies.

There are many Climate Change and Sustainability specialties throughout the industry. Webuild has the skills to recruit many of those professionals, like:

  • Air Quality Analyst
  • Carbon Services Manager
  • Climate Change Manager
  • Ecologists
  • Environmental Attorney
  • Environmental Scientist
  • GHG Auditor
  • Glacial Geologist
  • Meteorologist
  • Regulatory Compliance Mgr.
  • Sustainability Analyst
  • Atmospheric Scientist
  • Climate Change Analyst
  • Climate Change Project Manager
  • Emission Trading Manager
  • Environmental Data Analyst
  • Forester
  • GHG Consultant
  • Hydrologist
  • Oceanographer
  • Renewable Energy Manager
  • Sustainability Manager
  • Carbon Manager
  • Climate Change Consultant
  • Climatologist
  • Energy Director
  • Economist
  • GHG Accountant
  • GHG Policy Analyst
  • Lobbyist
  • Paleoecologist
  • Renewable Energy Specialist”

After The Hire

After The Hire

Retention is king in sustainability recruiting.

These recruiters employ strategies to find the most successful match for a job and then check back, usually in 90 days, to make sure the hire is working as intended.

Sustainability recruiters teach employers how to use their new sustainability candidates for maximum benefit.

Sustainable recruitment combines making the most compatible hire and then maintaining an environment that nurtures that hire through the long term. It requires both efforts to keep employees and help them be as productive as possible.

Ellen Weinreb, CEO of the Weinreb Group and one of the most prominent people in sustainability recruitment, described her strategy on greenbiz.com:

Sustainability professionals can be categorized into three tiers. The first tier is the head of sustainability or the chief sustainability officer.

The second tier are those who directly report to the sustainability chief within the sustainability office. On average, a head of sustainability has four direct reports, leaving the sustainability office with a mere five employees.

That’s a lean organization to influence change and implement a broad range of sustainability initiatives.

Beyond sustainability, the office is the third tier. We call this layer the ‘Sustainability Embeds.’ they do not work for the sustainability office, yet they are integrated and embedded into other business units.

This is where we see the most growth, plus a formalization of how that embedded layer integrates with the sustainability office via governance structures and dotted line reporting.

Sustainability recruitment advertising

Sustainability recruitment advertising

Sustainable recruitment also includes advertising your business for its sustainability initiatives.

If you’re working hard to improve your business, you want everyone to know about it so you can get even more benefit out of your efforts. A sustainable recruiter’s job ads will target sustainable candidates and be expertly created to appeal to these candidates.

A sustainable recruiter can also help you define your employer brand to appeal to sustainable candidates.

To do advertising correctly, make sure to check our post on recruitment marketing.

Why is Sustainability Recruitment Important?

Why is Sustainability Recruitment Important?

Bad hires are expensive, costing an average of $17,000 on one employee. A bad hire affects productivity, quality, morale, and time management, dragging down the business’ efficiency and productivity over a broad spectrum.

Making poor choices in hiring is an unsustainable practice, wasting money you could be investing in strategies to better your business.

All the sustainable goals in the world won’t make your business sustainable without commitment in all aspects of the job, particularly hiring. Here’s an excellent description from Practice Greenhealth:

“It’s not enough to simply create a green team. Senior leaders need to embody the commitment to sustainability in decisions made across the organization. This strategy has to be woven throughout the recruitment process, orientation and onboarding, and ultimately the day-to-day work environment.”

“Human resources are essential to this process. It’s where the cultural tone of the organization is set at the beginning of a new employee experience.”

Engagement activities include a sustainability component in employee orientation:

  • incentivized sustainability-related events (Earth Day, recycling challenges, active transportation initiatives),
  • an annual award program recognizing champions of environmental stewardship,
  • regular feedback on the hospital’s performance on key sustainability measures,
  • a Green Advocate and Sustainable Workspace Certification program,
  • and sustainability messaging on signs throughout their buildings.”

Engagement activities include a sustainability component in employee orientation

Weinreb pointed out quotes from two executives who discussed how important it is to ensure alignment between a candidate’s values and your company’s values.

Mikael Ohlsson, CEO at IKEA, said, “We recruit based on our values and expect everyone to take responsibility and learn on the job.”

Ellen Pekeles, senior vice president of operations of VanCity, stated, “We screen for skills and hire for fit with our values and vision.”

Sustainability is also a powerful way to attract candidates, particularly Millennials and Gen Z. Today’s workforce wants their daily work to better the world around them, so you need your business to promise them that and deliver.

Weinreb touted the importance of sustainability in recruiting:

The most oft-overlooked value of a sustainability program may be the value of that program to its employees. Beyond employee engagement, a company’s sustainability commitment is a draw to new recruits.

And she quoted Pepsi’s CEO, Indra Nooyi:

It is the most important and exciting factor. It’s unbelievable. Sometimes people are sitting on the fence, a highly regarded person, and they agree to come to us for one reason.

They say, ‘We want to be part of the Performance with Purpose agenda,’ and that’s been the single biggest recruiting tool we have in Pepsico today.

Weinreb added that many college recruiters say they “only bring their CSR reports to campus recruiting events.”

Top 5 sustainability recruitment agencies

Top 5 sustainability recruitment agencies

If you have come here looking for a specialized agency to handle all the above mentioned, we got you.

Here is a list of the top 5 sustainability recruitment agencies:

  1. Acre
  2. Shirley Parsons
  3. Talent Nation
  4. The Sustainable Recruiter
  5. Koya Partners

Technology solutions in sustainability recruitment

Technology solutions in sustainability recruitment

Sustainability is becoming crucial to competing in today’s business world, and sustainability recruiting is available to help businesses enter into and succeed at their sustainability goals.

These specialized recruiters build a network of sustainable employees and businesses, ensure a lasting hire each time, and help companies to optimize their work environment and policies to achieve their sustainability goals.

And technology is of great help too. Using software solutions to aid your sustainability recruitment strategies and campaigns is green by itself.

Having candidates send resumes via email, having candidate profiles stored in a software database, and not printing them greatly helps.

And you are not only saving paper and energy that way, but you are also saving money and time.

Smart applicant tracking systems, like Recruiteze, can help you with many things, just some of them being:

  • Storing candidate data in a searchable and scannable manner.
  • Keeping track of all the communications in one place, or talent relationship management.
  • Keeping your team updated and managing them effectively.
  • Making smart and consistent hiring decisions.
  • Being inclusive and objective when hiring.
  • Getting the most out of social recruitment.
  • Reformatting dozens of resumes in just a few seconds.
  • And many more.

So, as you can see, there are technology solutions to everything, recruiting included.

The only question here is whether you are really ready to step up your recruitment game and become an amazing recruiter that takes care of the environment, closes A+ candidates, and has a wide network of professionals.

If the answer is yes, all you need to kickstart your career or help you scale up faster than before is a good recruitment software that will help you be more productive and free you from tedious and repetitive tasks.

A recruitment software made and designed with high-level recruiters in mind, Recruiteze is here to make your job easier for you.

Test out Recruiteze for free today.

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