Many companies have websites that feature blogs. Most of the time, they are informative and talk about the company’s goods or services. In addition, they may also have facts, statistics, and other information on the industry.
They can also highlight the company’s culture, employees, and mission statement. Blogs are a great way to get the attention of online readers.
When using search engine optimization, consumers can find services and goods they need through simple keyword searches.
In this comprehensive guide on recruitment blog topics and ideas, we will go over:
- Why your agency needs a recruitment blog
- Things to know about recruitment blog
- Top tips and ideas for recruitment blog content
- Top places to promote your recruitment blog content
Why Your Agency Needs a Recruitment Blog
Recruiting blogs are also great for recruiters and staffing agencies. For those who are already using them, this can be a powerful tool that provides a great advantage for finding top talent. Here, you will find several reasons why your agency should start using a blog if you don’t already.
Showcasing the employer brand
Blogging is a great way to show others how awesome your company is. You can use Facebook and social media for this, however, blog posts can be written in the long-form and won’t limit what you would like to say.
You can choose to use shorter 300 to 400-word posts or you can write longer 800 to 1200 word blog posts. Because you are not limited on how many words or characters you can have, you can write testimonials, how-to articles, a day in the life of posts, and more.
This is a great way to let potential candidates in on more information about your company and why it would be a great place to work.
Broadening the network
Sharing your blogs on social media is a great way to broaden your network. You can use your blogs on Facebook and Twitter by placing a link in a status update. Users can then click on it and it will bring them to your website. There, they can find more information about your business and available positions.
You’ll be able to share videos, presentations, images, and other multimedia in blog posts.
Good positioning on search engines
As we mentioned above, you’ll be able to optimize your blog posts with keywords that will be easily searchable. Candidates who are looking for available positions can find your company through blog articles.
Blog articles also allow for candidate engagement. When enabling the comments, you can have conversations with potential applicants, answer questions, and give them a chance to get to know you better.
In general, blogging is a great way to get engaged and stay that way. You’ll be immersed in the industry and be able to talk with potential candidates, offer them information, and network. You can feature guest bloggers, open the door to inspirational posts, and talk about recruiting trends.
Blogging is a great way to build your brand. You’ll be able to give readers a peek inside your agency so that they can better understand who you are and why they want to work with you.
Things to Know About a Recruitment Blog
First things first, it’s important to establish your target audience.
Who will be reading your blog?
This can be a difficult task to undertake but it’s worth it once you’ve established a reach that will benefit your agency. Most of the time, your recruitment blog will be a great way to find job-seeking talent.
However, occasionally, you may find that colleagues or others in your network read it as well. This can be a great way to find passive candidates, referrals, and more.
Next, consider why you started this blog in the first place. Is it to help you find top talent? Are you hoping to offer potential candidates a peek into your business?
Whatever the case, be sure to have a good idea of why you’re starting this blog before actually beginning to write.
Will you feature guest bloggers? This is a great way to network and get the word out that you are a great agency to work with. Have companies write articles about their industry, what type of employees they’re looking for, and more. This will extend your reach and offer content that will be great for the reader.
Be sure to