Many companies have websites that feature blogs. Most of the time, they are informative and talk about the company’s goods or services. In addition, they may also have facts, statistics, and other information on the industry.
They can also highlight the company’s culture, employees, and mission statement. Blogs are a great way to get the attention of online readers.
When using search engine optimization, consumers can find services and goods they need through simple keyword searches.
In this comprehensive guide on recruitment blog topics and ideas, we will go over:
- Why your agency needs a recruitment blog
- Things to know about recruitment blog
- Top tips and ideas for recruitment blog content
- Top places to promote your recruitment blog content
Recruiting blogs are also great for recruiters and staffing agencies. For those who are already using them, this can be a powerful tool that provides a great advantage for finding top talent. Here, you will find several reasons why your agency should start using a blog if you don’t already.
Blogging is a great way to show others how awesome your company is. You can use Facebook and social media for this, however, blog posts can be written in the long-form and won’t limit what you would like to say.
You can choose to use shorter 300 to 400-word posts or you can write longer 800 to 1200 word blog posts. Because you are not limited on how many words or characters you can have, you can write testimonials, how-to articles, a day in the life of posts, and more.
This is a great way to let potential candidates in on more information about your company and why it would be a great place to work.
Sharing your blogs on social media is a great way to broaden your network. You can use your blogs on Facebook and Twitter by placing a link in a status update. Users can then click on it and it will bring them to your website. There, they can find more information about your business and available positions.
You’ll be able to share videos, presentations, images, and other multimedia in blog posts.
As we mentioned above, you’ll be able to optimize your blog posts with keywords that will be easily searchable. Candidates who are looking for available positions can find your company through blog articles.
Blog articles also allow for candidate engagement. When enabling the comments, you can have conversations with potential applicants, answer questions, and give them a chance to get to know you better.
In general, blogging is a great way to get engaged and stay that way. You’ll be immersed in the industry and be able to talk with potential candidates, offer them information, and network. You can feature guest bloggers, open the door to inspirational posts, and talk about recruiting trends.
Blogging is a great way to build your brand. You’ll be able to give readers a peek inside your agency so that they can better understand who you are and why they want to work with you.
First things first, it’s important to establish your target audience.
Who will be reading your blog?
This can be a difficult task to undertake but it’s worth it once you’ve established a reach that will benefit your agency. Most of the time, your recruitment blog will be a great way to find job-seeking talent.
However, occasionally, you may find that colleagues or others in your network read it as well. This can be a great way to find passive candidates, referrals, and more.
Next, consider why you started this blog in the first place. Is it to help you find top talent? Are you hoping to offer potential candidates a peek into your business?
Whatever the case, be sure to have a good idea of why you’re starting this blog before actually beginning to write.
Will you feature guest bloggers? This is a great way to network and get the word out that you are a great agency to work with. Have companies write articles about their industry, what type of employees they’re looking for, and more. This will extend your reach and offer content that will be great for the reader.
Be sure to consider your blogging style as well. Will you have an informative blog mixed in with a few how-to articles and other interesting reads? Will you write in a magazine-style voice? Take time to consider what your style will be so that you can have a consistent theme throughout your entire web presence.
Once you’ve taken the time to consider these things, it’s now time to decide which platform you’ll be using. There are several hosting sites you can choose from. Do your research so that you choose one that will be great for your needs.
Consistency is the key to blogging. Continue to remember that throughout your recruitment blog journey. It can take time to adjust to this new type of work but it will be worth all of the effort in the end. Blogs are a great way to get noticed online and they offer the ability to engage with potential candidates.
To begin, choose a consistent schedule to write. You can choose something simple like Mondays, Wednesdays, and Fridays or Tuesdays and Thursdays. If you don’t have time to write multiple days a week, consider choosing to do so every Wednesday or Friday.
Find something that works best for you that you can stick with. Remember, consistency is the key. Once you have your schedule in place you can begin brainstorming ideas for content. Below, you will find more tips to help you with this.
As you’re just starting out, consider writing down a daily schedule that can be used in a blog titled “A Day in the Life of….” You can give potential candidates an idea of what it’s like to work for your company as well as what various positions are responsible for.
Consider writing a blog post with this information on each and every position within your company. You might also consider writing a blog post per department, as well. This will give you several posts that you can write and schedule once a week or once a month.
Be sure to space these out and fill in your schedule with other ideas so that these posts do not post back to back. It will give the reader something to look forward to if they are spaced out with other content in between.
Put your employees in the spotlight! Give them a chance to offer real-life stories that you can include in posts. Give them a chance to talk about the diversity within your company. Workplace inclusion is important and should be a focal point. Potential candidates would love to hear real-life stories and experiences that come straight from employees.
Also give your current employees a chance to tell their career path stories. Potential candidates would love to hear how your staff advanced and moved up through your company. It’s encouraging to know that companies value the ability to grow and develop within the workplace.
Has your business won any type of awards or been recognized for something great? If so, consider writing a blog post on any of the awards or acknowledgments that have been gained throughout the years.
Feature your company reviews from sites like Glassdoor. As we mentioned in a previous blog post, those are actively searching for a job tend to check out reviews on sites like Glassdoor. As a matter of fact, more than 50% do so. Writing a blog post about positive reviews will be a great way to show potential candidates that your previous and current employees are happy and satisfied with their positions at your company.
Make a video about your company‘s culture. This is a great way to show your potential candidates an authentic view of what your company culture is like. Be sure to keep it simple, short, and to the point. Make use of any video editor tool that gives you the access to pre-made templates and can also add music, different transitions, effects and other features to make your video more engaging.
Don’t worry about it not looking professional enough. Use your smartphone and talk with a few employees, allowing them to talk about your company, what it’s like to work there as well as why they love working for your company.
You can also take an even simpler approach by having employees use only three words to describe working for your company. Whatever avenue you choose, these short and simple videos will be a great addition to your blog content.
Create a quiz for potential candidates that can be featured as a blog post. This is a great way to engage possible applicants. It’s also fun and effective.
Share photos of everyday life at the office. Everyone loves to look at photographs. Take time to snap a few photos of the workspace, employees working, and other sneak peaks that show potential candidates what it’s like in the office every day. This will be different from the blog post that captures a day in the life of specific positions at your company.
If your company is working on projects, consider highlighting them and the technology you’re using. This is a great way to show potential candidates what your company is capable of while grabbing the attention of top talent in the industry.
The best first place to start promoting your content is through your company’s website. Career pages are important for recruiting.
Almost 60% of potential candidates visit the company’s site after finding a job opening through one platform or another. Having useful and informative content there is a great way to further entice the candidate.
If your company is utilizing social media, you’re one step ahead. Share blog content on Instagram, Twitter, Facebook, Snapchat, and LinkedIn. This is a great way to reach lots of people. It’s quick, easy, and free.
For those who have a larger budget, you can also do paid promotion on most of these platforms. Social media is a great way to reach a passive candidate.
This is someone who isn’t currently looking for a job but might come across one that interests them. Reaching out to passive candidates is a great way to find top talent.
Also encourage your employees to share blog content on social media, as well. Their personal accounts can be a great way to reach far beyond your normal audience. Make sure it’s easy for them to share your content.
Either email them a direct link so that they can copy and paste it into their status on social media or make sure they understand how to share directly from the company’s social media accounts.
Work with the university in your area to promote your content. Talk with the career center and ask if the university website would be willing to share your recruiting blog. Also offer to write guest blog posts for their site, as well.
Visit other blogs that are relevant to your company. Comment on their blog posts and leave a link back to your recruiting content. This is a great way to help others while promoting your own blog.
Online forums are available for discussion across various different industries. Find a few that are relevant to your company and begin chatting with others there. Be sure to leave a link back to your recruitment blog so that others can follow the link and find your information.
However, don’t appear to be spam. Leaving one comment with a link to your blog can be considered spam. Start a discussion or join an already active one. Have a conversation with the community and engage in discussions.
Glassdoor is a company review site that offers individuals a place to review businesses honestly. Company review sites are also a great way to promote your recruiting content and work on your employer brand.
Believe it or not, more than 50% of those looking for a job online read review sites regularly. This is a great place to promote your blog.
Getting your recruitment content out there and noticed is a great way to promote your business and find top talent! We hope these tips help you get started
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Other helpful resources:
- Creative recruiting strategies
- Recruitment CRM
- Guide to creating an amazing candidate experience
- Volume hiring – What is it and how to tackle it
- Signs of a bad hire and what to do about it
- Tips for boosting job satisfaction
- Crucial things candidates look for in a company
- Sustainability recruitment – what is it and how to embrace it
- The advantages and disadvantages of PTO