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Employee Value Proposition (EVP)

Definition: An Employee Value Proposition is the unique set of benefits and rewards an employee receives in return for the skills, capabilities, and experience they bring to an organization.

It’s an employee-centered approach that’s linked to employer branding and, ultimately, to employee engagement, productivity, and retention.

Elements of an employee value proposition

  • Compensation: This includes not just salary, but also bonuses, incentives, and benefits.
  • Work environment: This covers the physical workspace, corporate culture, diversity, and inclusion.
  • Career development: Opportunities for learning, personal growth, and career progression are vital elements of an EVP.
  • Recognition: This can be both financial and non-financial recognition, including praise, awards, or other forms of acknowledgment.
  • Work-Life Balance: Flexible work hours, remote work options, and other policies that promote a healthy work-life balance are becoming increasingly important components of an EVP.

Employee value proposition examples

Here are a few examples of companies with compelling EVPs:

  • Google: Known for its innovative work environment, competitive compensation, unique perks like free meals and on-site healthcare, and opportunities for career development.
  • Netflix: Offers a “freedom and responsibility” culture, competitive pay, and a focus on work-life balance with unlimited vacation days.
  • Salesforce: Stands out for its commitment to philanthropy, a culture of innovation, and strong emphasis on employee growth and development.


What are the 5 pillars of EVP?

The five pillars of EVP often refer to: Compensation, Benefits, Career Development, Work Environment, and Company Culture. However, the exact pillars can vary depending on the organization.

What is the EVP strategy?

An EVP strategy refers to how a company defines, designs, and promotes its EVP. This includes identifying what employees value most, crafting an EVP that reflects these values, communicating this proposition to existing and prospective employees, and ensuring that the promises made in the EVP are fulfilled.

How can I improve my company’s EVP?

Improving your EVP involves understanding what your employees value, assessing your current EVP, identifying gaps, and developing a strategy to address these gaps. This might involve improving compensation, creating a better work environment, offering more career development opportunities, enhancing recognition, or promoting work-life balance.

How does a strong EVP benefit a company?

A strong EVP can help a company attract and retain top talent, increase employee engagement and productivity, enhance employer branding, and reduce hiring costs.

What’s the difference between EVP and employer brand?

The EVP and the Employer Brand are closely related but distinct concepts in Human Resources. EVP is a promise that the organization makes to its employees about the experience of working there and the benefits they’ll receive. The employer brand is more of an external concept, representing how the outside world perceives the company as an employer. Moreover, the EVP forms a crucial part of the employer brand. A strong EVP can help to build a strong employer brand.

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