It’s an election year, which means that our economy is bound to experience a few ebbs and flows over the course of the next few months. The state of unemployment is likely going to fluctuate as well. As we shared in our previous article, the United States’ current unemployment rate has increased after a previous 50 year low to create an even more challenging job market. With that in mind, today we’ll discuss 5 more ways to strengthen your competitive recruiting game in order to find the best talent for your organization in 2020.
1. Promote your employer brand
In the previous post, we talked about developing your employer brand. However, if you’re going to competitively recruit in today’s market, you must also PROMOTE your employer brand using multiple channels.
Start with a great company website, and make sure that it is mobile-friendly. If not, make sure that you’ve allocated resources and budget to upgrading your site since so many of today’s job seekers search for jobs using their mobile device. Open positions should be posted to your website, as well as distributed across all social media channels and job boards.
Additionally, if you’re going to stay competitive, your recruiters should start taking media requests to promote your company’s brand.
2. Nonstop Recruiting
We alluded to this point in our previous post. The days of recruiting when you’d only ever recruit for an open position are long gone. Competitive recruiting means you should be recruiting all the time.
Even when you don’t have an opening in your firm, look for ways to keep potential employees engaged. Regularly send email updates and use social media to create a community where job seekers can learn more about your company.
3. Offer a Realistic Job Preview
Just as you must employ competitive recruiting strategies, job seekers are also doing trying to stand out in a sea of top talent. As such, they will likely be doing their homework before applying for a job with your company. Give them a reason to want the job more by creating a career portal where they can see what a typical “day in the life” of an employee looks like. Start with making your job descriptions more readable, realistic and relatable. But also use video to capture real employee testimonials to give job seekers a taste of what it’s like to work at your firm.
4. Improve Hiring Managers Interviewing Skills
Just because an employee has done what it takes to be promoted to a management position does not necessarily mean that they have what it takes to conduct an interview. Interviewing is more than having a conversation, and it’s definitely harder than it looks. Competitive recruiting in today’s market means making every interview count. As such, recruiters should help hiring managers improve their interview skills, as well as understand the connection between cost per hire and turnover so that you can hire the best person for the job.
5. Revisit Former Employees
If you want to stay competitive in this recruiting market, then leave no stone unturned. That includes former employees or boomerangs. While this strategy won’t work for every situation, revisiting former employees (or even long-term subcontractors for your firm), might be a strategy worth exploring. Former employees know (almost) exactly what to expect with your company, but can return with new skills and a fresh perspective, assuming you address the reason they left to begin with.
6. Streamline the Recruitment Process
Finally, if you want to strengthen your competitive recruiting game, as well as improve the efficiency and effectiveness of your HR team, check out Recruiteze and make applying for a job at your company that much easier for potential employees.
Recruiteze is perfect for in-house recruiters and staffing agencies alike. Recruiteze gives your job candidates the ability to apply online and be added to your database immediately in a user friendly way. End-users can access resumes online and make changes quickly and easily.
Recruiteze also comes with a custom job board to make tracking talent organized and effortless. Candidates and customers have trouble-free access to your job information which creates a level of professionalism that’s expected in today’s marketplace. Recruiteze also allows users to reduce the time it takes to format resumes for free. This automated applicant tracking system add on formats resumes without any hassle or time consuming processes. Click here to try Recruiteze for free!